MIAMI, FL – August 7, 2020 – (POP CULTURE NEWSWIRE) – Today, on National Beer Day, Calle Ocho Live announced Heineken as the Official Beer of the national live stream Hispanic heritage celebration. Heineken, a global, multinational corporation, is committed to uplift the Latino Community through their participation in this event.
“We are honored to have Heineken as a loyal and upstanding sponsor for more than 12 years”, stated Jorge Fernandez, President of the Kiwanis Club of Little Havana, organizers of Carnaval Miami and Calle Ocho Live.
The Calle Ocho Live show will highlight stories from the families and children served by Kiwanis with an overall goal of driving combined action to support the Kiwanis of Little Havana Foundation.
Calle Ocho Live officially kicks off on Sunday, October 4th with an interactive four-hour live stream experience that will include music artists, entertainers, comedians, chefs, social media influencers, and other surprise personalities. National media partners will carry the broadcast on their respective platforms, including their live stream channels, ensuring millions of guaranteed video views and social media coverage for participating brand supporters that overall will also surpass hundreds of millions of media impressions.
The Facts Behind the Cause
The Kiwanis of Little Havana is an affiliate of Kiwanis International, a worldwide non-profit organization of volunteers dedicated to serving children in their communities. Founded in 1975, the Little Havana Chapter is known for using advanced fundraising initiatives, such as Carnaval Miami and its flagship event Calle Ocho Music Festival. Through the Kiwanis of Little Havana Foundation, the organization impacts thousands of underserved families annually, with youth development programs including holiday giving, college scholarships, back to school assistance, emergency financial assistance, and more.
Beneficiary, Media and Partner Organizations
Money raised through Calle Ocho Live will be used by the Kiwanis of Little Havana Foundation to assist diverse families in South Florida with college scholarships, back to school assistance, holiday gifts, emergency financial assistance, and other support during the Covid-19 crisis. –
About HEINEKEN USA
HEINEKEN USA Inc., the nation’s leading high-end beer importer, is a subsidiary of HEINEKEN International NV, the world’s most international brewer. Key brands imported into the U.S. are Heineken® – the world’s most international beer brand, Heineken® 0.0 – the newest innovation, Dos Equis and Tecate. HEINEKEN USA also imports Amstel Light, Red Stripe, Tiger Beer, Newcastle Brown Ale, Strongbow Hard Apple Ciders, Birra Moretti, Bohemia and more. For news and updates, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.