OAKBROOK, IL – July 27, 2022 – (POPCULTURE NEWSWIRE) – McDonald’s has partnered with Nuestro Stories, the nation’s only media platform devoted to Latino origins and histories, to launch a special Spotlight Dorado micro-digital documentary on The Latino Origins of Batman.
The short form doc and multi-media content focuses on the remarkable origin story of Batman, who traces back to the first Latino superhero Zorro, and who in turn was inspired by the real-life exploits of Mexican American, Joaquin Murrieta (1829 –1853).
Spotlight Dorado is a new multi-year platform aimed at uplifting Latino talent and arming them with access to mentorship and coveted resources to change their career trajectories and put them steps closer to making their cinematic dreams come true. The program includes a short film contest alongside acclaimed actress, director, producer and representation advocate Stephanie Beatriz.
Even though Latinos represent nearly 20% of the U.S. population, their stories make up less than 1% of those told by Hollywood.[1] Without mentorship, connections, and financial support, many Latino filmmakers struggle to produce films.
In the spirit of Spotlight Dorado, the digital and social media content was produced by the Latina-owned Brilla Media, which is the parent company of Nuestro Stories. Every facet of the storytelling, from script to directing, editing, and research, were produced by team of Latinos with Mexican-American, Cuban American, Puerto Rican, Colombian-American, and Venezuelan-American descent. This is the first part of a content series McDonald’s is producing with Nuestro Stories.
About McDonald’s USA
McDonald’s has always been committed to the communities it serves, and the people that make up those communities. Every day the brand takes steps to achieve a more equitable and inclusive future for our employees, Franchisees, suppliers, customers, and the communities we serve and foster.
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to millions of customers every day. Ninety-five percent of McDonald’s approximately 13,500 U.S. restaurants are owned and operated by independent business owners. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and on Facebook at www.facebook.com/mcdonalds.
About Nuestro Stories
The flagship media platform brand of Latina-owned Brilla Media Ventures, Nuestro Stories (www.NuestroStories.com) is an innovative, digital media, and documentaries platform that tells THE “Origin Stories” of the cultural traditions, songs, sayings, places, foods, people, sports, nuances, notable achievements, and much more that collectively comprise Latino history and pop culture.
Nuestro Stories is led by Angela Sustaita-Ruiz and Manny Ruiz, creators of Hispanicize and the founders of the Hispanic social media marketing, and influencer industries, the Latino press release wire industry, and the first network of Hispanic media companies online. For more information, please visit www.BrillaMedia.com.