A client’s website should be the home for the press releases you create
It is all to common for the individual site owner to use a blog for press releases. Although the benefits of blogging are plentiful, counsel your clients to avoid this. The most effective way for clients to gain visibility is to create a newsroom page on their site for press releases.
Media influencers want to find the information they need quickly. Although blogs offer an avenue for delivering value to a highly defined targeted audience, media people are unlikely to browse a blog looking for press releases. A side effect of this strategy is that it establishes the online residency of a press release so that it doesn’t become lost amid other blog posts.
The ultimate goal here is to have media personnel linking to your client’s website. They will be far more likely to do this when press releases are contained in a media section of the website. It’s more professional, and it’s easier for others to provide the backlink you’re shooting for.
Please share this post with your colleagues if you find it of value… and remember to apply the strategic use of SEO practices in your next Popculture Newswire distribution to help you establish your SEO-friendly announcements across as many relevant Popculture media outlets as possible.