Never underestimate the importance of searches to your client. SEO is essential for any successful launch. You want people to be able to find your client whenever they search on carefully selected keywords. 3.5 billion searches are executed on Google every day and you want a piece of the action. It’s not rocket science to figure out you need to tap the potential of SEO in your PR efforts.
SEO Tips for your Popculture Newswire Press Release: The Most Effective Wires Tell a Story
Too many times the focus on the story overrides the strategic use of SEO practices. Your competitors are likely avoiding keyword usage in their own releases because the process of adding the right number of them in the right places can be overwhelming.
When PR professionals do choose to use keywords, they generally choose one and pepper it throughout the press release. This accomplishes nothing but the creation of content that is obvious in its attempt to rank. That is going to create the opposite effect of what you are trying to achieve.
Your strategy should involve multiple keywords and keyword phrases. Using these in addition to LSI (strong) keywords is going to give your client the best chance to rank for a specific search. More people will find your client, and more people will see the press release.
There Is No Substitution for Good Keyword Research
You can use a tool like Ahrefs to analyze how certain keywords rank. Knowing which keywords to avoid is just as important as knowing which ones to use. The time you spend in this regard in a good investment.
In addition, Poculture Newswire has a rich network of social platforms where your press releases are shared that complements the extremely SEO benefits of a wire distribution available for you and your clients. Therefore, by adding the top keywords in titles and headings, these can be used as snippets when your announcements are shared through social networking sites.
Please share this post with your colleagues if you find it of value… and remember to apply the strategic use of SEO practices in your next Popculture Newswire distribution to help you establish your SEO-friendly announcements across as many relevant Popculture media outlets as possible.
ABOUT THE AUTHOR
Sebastian Aroca, MIB is a small business owner and SEO expert/professional. He has over 20 years of professional experience managing search marketing programs, and client acquisition strategies geared towards connecting innovative brands and professionals with multicultural markets.